Administration - meta tags

### meta tags management

#### meta tags

meta tags are special tags used in HTML language. They let search engines like Altavista, Yahoo or Hotbot to index your site faster and in a more efficient way. Half of the internet users use search engines so you have to pay attention to your meta-tags.

To know META tags must not be cut: don't use <br /> (break space) in your meta tags!.

#### meta tags configurables (the most common)

meta "Author"
This tag is not commonly used by search engines. Only Nomade uses this.

meta "Owner"
This tag says who owns the website, equals the name of author.

meta "Reply-to"
This tag indicates the email of the author. It allows visitors who saved your page on the computer to contact you.

meta "Description"
This tag is where you should put the desciption of your website. Just one sentence!. And do not put more than 200 letters!.

meta "Keywords"
This tag deals with keywords refering to the page / website. Use commas to separate them. You can put 100 words (or 1000 letters).

meta "Rating"
This is about the targeted audience. From General to Mature or Restricted or 14 years.

meta "Distribution"
It deals with the website: is it available for everyone (Global) or is it restricted (Local).

meta "Copyright"
This tag is not used by search engines but it provides the copyright information (the use of the document).

meta "Robots"
This is where ou tell robots (sent by search engines) wether they can index all your pages or not, when do they have to come back and check updates... .

Meta "Revisit-After"
When the robot should come back to your site. Can't be before 14 days.

#### Other meta tags automatically set

meta "Content-Script-Type"
This is used by your browser and gives information about the scripts used in the page ( text/javascript). Tip : it is only for the browser.

meta "Content-Style-Type"
This is used by your browser and gives information about the styles used in the page (text/css). Tip : it is only for the browser.

meta "Identifier-url"
This tag gives the information about the URL of your site. It echoes the URL set in NPDS preferences.

meta "Generator"
No real use for search engines. It's about the tool you used to build your site (golive, dreamweaver, NPDS)

meta "Pragma"
Disable the caching of the pages (mostly for Netscape).No-cache means the page won't be cached (useful for PHP pages as there is a constant update)

##### Meta tags with og (Open Graph) and twitter properties

These tags are specifically aimed at social networks. They allow the automatic display of information (title, description, image, etc.) of your site in social networks. We have implemented 6 of them to cover the main social networks as standard.

- og:type
  context type set to website
- og:url
  site url
- og:title
  site title
- og:description
  site description
- og:image
  - site images: for good display on social networks we have two images, one in a rectangular format 1200x630, the other in a square format 630x630
  note bene: you can define your images - keeping exactly the url and file name and dimensions - and replace: `/images/ogimg_rect.png` and `/images/ogimg_square.png`
  - under properties:
  - og:image:type
  - og:image:width
  - og:image:height
  - og:image:alt
- twitter:card
  set to summary

#### <title> Tags (special case)

Title
All the pages of a website require a title, this is more efficient for search engine submissions. With NPDS, the site'title is the same for all the pages. You can change this parameter in Preferences and in the pages.php (/themes directory). Don't use more than 100 letters!

Tip : Using one of your keywords in the title is a good thing, your site will be indexed in a better way.

NPDS - Administration manual